Coolors logo
πŸ–ŒοΈ Design & Creative

Coolors

Fast color palette generator and design toolkit.

β˜…β˜…β˜…β˜…β˜…4.4 Β·Free / paid Pro plan Β·Freemium
8.1/10
Trust Score Try Free By The AIProsNCons Editors Β· 2 min read Β· Updated September 2026
coolors.co
Coolors screenshot

🎯 The Honest Verdict β€” Should You Use This?

🟒
Use it ifyou regularly need to build and compare color palettes.
🟑
Maybe ifyou are choosing a palette tool.

Pros

  • Very fast palette generation and exploration
  • Generous free tier for everyday use
  • Widely used and well-known in the design community

Cons

  • Check the site for current Pro pricing
  • The AI features are a small part of the product
  • Palettes still need judgment for accessibility

βœ… Best for

  • βœ“Designers and developers picking color schemes
  • βœ“Brand and web teams exploring palettes
  • βœ“Anyone needing quick, shareable colors

β›” Avoid if

  • βœ•You need a full design suite
  • βœ•You want deep AI-driven design generation

What is Coolors?

Coolors is a color palette generator and design toolkit for exploring and saving color schemes, with an AI palette generator among its tools.

Coolors sits in the Design & Creative category and earns an overall AIProsNCons Trust Score of 8.1/10, making it a solid, dependable choice for most people.

Coolors strengths

Where Coolors shines: very fast palette generation and exploration, generous free tier for everyday use, and widely used and well-known in the design community.

Where Coolors falls short

No tool is perfect. The main limitations to weigh up are that check the site for current Pro pricing, the AI features are a small part of the product, and palettes still need judgment for accessibility.

How much does Coolors cost?

Coolors runs on a freemium model: there's a free tier to try it, and paid plans (Free / paid Pro plan) unlock the full feature set.

Is Coolors worth it?

Coolors is worth it if you regularly need to build and compare color palettes. You should skip it if you need a full design platform.

Coolors β€” FAQ

Is Coolors free?

Coolors has a free tier, with paid plans (Free / paid Pro plan) unlocking more.

What is Coolors best for?

Coolors is best for designers and developers picking color schemes, brand and web teams exploring palettes, anyone needing quick, shareable colors.

What are the main downsides of Coolors?

The main drawbacks: Check the site for current Pro pricing; The AI features are a small part of the product; Palettes still need judgment for accessibility.

Is Coolors worth it?

With an overall Trust Score of 8.1/10, Coolors is a solid, dependable choice for most people. It is worth it if you regularly need to build and compare color palettes.

What are the best alternatives to Coolors?

The closest design & creative alternatives to Coolors are Daz 3D, Excalidraw, and Designhill.

Affiliate disclosure: the "Try Free" button may be an affiliate link. If you sign up through it we may earn a commission at no extra cost to you. It never affects our pros & cons.

Coolors Reviews

Common user sentiment alongside our own hands-on take.

πŸ—£οΈ User Reviews

Synthesized from patterns in public user feedback, not a single verbatim quote.

“Users frequently mention generous free tier for everyday use.”

Common praiseAggregated sentiment

“A recurring theme in feedback is that check the site for current Pro pricing.”

Common complaintAggregated sentiment

βœ“ AIProsNCons Reviews

“Very fast palette generation and exploration. Generous free tier for everyday use.”

AIProsNCons Editorial TeamWhat stood out to us

“Worth it if you regularly need to build and compare color palettes. Just know that check the site for current Pro pricing.”

AIProsNCons Editorial TeamOur overall take

Best alternatives to Coolors

The closest design & creative tools worth comparing.

Compare side by side β†’

If Coolors isn't quite the right fit, the top alternatives are Daz 3D, Excalidraw, Designhill. Put them head-to-head in our comparison tool.

Daz 3D

πŸ–ŒοΈ Design & Creative

Realistic character creation.

Rich feature set for 3D creationHighly customizable characters
Steep learning curveHeavy resource usage
β˜…β˜…β˜…β˜…β˜…4.7 Free / Add-on pricing

Excalidraw

πŸ–ŒοΈ Design & Creative

Open-source, hand-drawn-style collaborative whiteboard.

Beloved, distinctive hand-drawn …Free and open source
AI features are lighter than ded…Less polished for formal busines…
β˜…β˜…β˜…β˜…β˜…4.6 Free / open source + paid plus

Designhill

πŸ–ŒοΈ Design & Creative

Where creativity meets affordability

One-stop solution for multiple d…Crowdsourcing offers diversity
Quality may vary with crowdsourc…Charge per individual service
β˜…β˜…β˜…β˜…β˜…4.6 Free / Paid projects